The Bock was entirely engineered brick by brick in Stud.io to digitally recreate the mug’s iconic geometry. This virtual blueprint allowed me to map out the structure and design a fully customized instruction booklet from scratch.
When an A&W fan shared their own LEGO replica of a restaurant on social media, it was the ultimate display of brand loyalty. Instead of just liking the post, we jumped at the chance to take the game a step further.
We designed a one-of-a-kind, completely custom LEGO set: Le Bock Lego, a perfect replica of A&W’s iconic root beer mug. The creator received his exclusive set right at his doorstep, packaged in an official box specially printed with his name.
The Bock was entirely engineered brick by brick in Stud.io to digitally recreate the mug’s iconic geometry. This virtual blueprint allowed me to map out the structure and design a fully customized instruction booklet from scratch.
This scale replica, assembled from 451 pieces, captures every details of the cult object: from the transparency of the walls to the overflowing foam collar, down to the condensation drops.
